Simca Advertising IPO
₹174 – ₹174 · Issue Size ₹58.04 CrIPO Overview
Business Model
- ➢ Established market presence and media network in OOH Advertising;
- ➢ Comprehensive advertising solutions for brand engagement;
- ➢ Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall;
- ➢ Strong partnerships, industry collaborations and competitive market advantage; and
- ➢ Experienced management team with managerial, creative and technical expertise and industry relationships.
- For further details, see "Our Business – Our Strengths" on page 167.
- Some of the quantitative factors which may form the basis for computing the Issue Price are as follows:
IPO Timeline
Objects of the Issue
The Issue comprises of a fresh issue of up to 31,71,600 Equity Shares aggregating up to ₹ Lakhs. The proceeds of the Issue, after deducting the Issue related expenses, are estimated to be ₹ Lakhs ("Net Proceeds"). the company proposes to utilize the Net Proceeds from the Issue towards the following objects: 1.
| Purpose | Amount |
|---|---|
| Proceeds of the Issue or whichever is lower. | ₹10 Cr |
| Proceeds of the Issue or whichever is lower. | ₹10 Cr |
| Purchase and installation of LED "Light-emitting diode" screens We intend to utilise an estimated amount of from the Net Proceeds to purchase and installation of LED | ₹12.72 Cr |
Risk Factors
Private Limited (formerly known as Link Intime India Private Limited)
Strengths & Weaknesses
Strengths
- ➢ Established market presence and media network in OOH Advertising;
- ➢ Comprehensive advertising solutions for brand engagement;
- ➢ Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall;
- ➢ Strong partnerships, industry collaborations and competitive market advantage; and
- ➢ Experienced management team with managerial, creative and technical expertise and industry relationships.
- For further details, see "Our Business – Our Strengths" on page 167.
- Some of the quantitative factors which may form the basis for computing the Issue Price are as follows:
Weaknesses
- MUFG Intime India
Management & Promoters
Peer Comparison
| Company | P/E | EPS |
|---|---|---|
| Simca Advertising IPO | — | — |
| Private Limited Kritika Rupda – [email protected] | 22.0x | — |
| Shanti Gopalkrishnan + [email protected] | 91.0x | — |
| Dated: May | 1.0x | — |
| Please read Section of The Companies Act | 32.0x | — |
| Corporate Identification Number: UMHPLC; | — | — |
Pre-IPO Financials
| Period | Revenue (Cr) | PAT (Cr) | Net Worth (Cr) | Total Assets (Cr) |
|---|---|---|---|---|
| December 2025 | ₹14 Cr | — | — | ₹606.62 Cr |
| March 2025 | ₹15 Cr | — | — | ₹5,796.12 Cr |
| March 2024 | ₹1 Cr | — | — | ₹3,666.87 Cr |
| March 2023 | — | — | — | ₹1,980.01 Cr |
| April 2026 | — | — | — | ₹606.76 Cr |
About
Simca Advertising, incorporated in 2022, is one of the leading advertising services providers with a focus on Out-of-Home (OOH) media ads. The firm provides a diverse range of OOH advertising options, such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, in Mumbai and Maharashtra. Simca Advertising helps brands to connect with audiences with its high-quality products, serving various clients such as advertising agencies, entertainment, real estate, fashion and
| Exchange | NSE |
| Issue Type | sme |
| Face Value | ₹10 per share |
Documents
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