Our Story

Built by an investor,
for investors.

rupiya.io was born from a simple frustration — quality financial data in India is either locked behind expensive paywalls or buried in clunky interfaces. We set out to change that.

The Founder

Udit Goenka is the founder of rupiya.io. A self-taught developer since age 16, angel investor in 38 startups, and the builder behind PitchGround ($25M+ GMV bootstrapped) — Udit has spent over a decade at the intersection of technology and business.

Why rupiya.io

As an active investor and angel backer, Udit found himself constantly switching between multiple platforms to get a complete picture of any stock — financial statements scattered across filings, ratios behind paywalls, peer comparisons requiring spreadsheet gymnastics. rupiya.io brings it all together, for free.

38

Startups Backed

$25M+

GMV at PitchGround

700+

SaaS Companies Launched

100M+

Content Views

The Journey

Age 16

Self-Taught Developer

Started building websites on a 256 Kbps connection in India — no courses, no mentors, just curiosity and relentless self-education.

Age 18

First Exit

Built and sold India's first WordPress security product, achieving financial independence.

Age 20

Power Up Hosting

Co-founded Power Up Hosting with Oscar Hernandez. Ran it profitably for 7 years before a successful exit.

Age 24

PBN Hosting Pioneer

Founded India's first Private Blog Network hosting platform. Scaled and exited in 2017.

Age 26

PitchGround — $25M+ GMV

Launched PitchGround in 2018, bootstrapping it to $25M+ GMV without external funding. Helped 700+ SaaS companies achieve product-market fit.

Age 29

Angel Investing

Started backing founders in 2021 — 38 startups, 6 exits, investing in AI-first products with founder-market fit.

Today

TinyCheque & rupiya.io

Running TinyCheque (agentic AI venture studio) and building rupiya.io — making financial data free and accessible for every Indian investor.

Investment Philosophy

Udit backs founders who are close to their problems, ship fast, and understand distribution. His thesis centers on AI-first products, early-stage B2B SaaS solving workflow pain points, and developer tools that improve experience and infrastructure.

Building Principles

Every product — from PitchGround to rupiya.io — follows the same playbook:

  • Profitability-first growth, lean teams, ship fast
  • Cash-flow positive from day one
  • Learn from real users, iterate relentlessly
  • Build things that genuinely help people

Current Ventures

TinyCheque— India's first agentic AI venture studio building 4 autonomous products: seoengine.ai, autoposting.ai, niyam.ai, and qcall.ai.

Firstsales.io — AI-powered sales intelligence platform for cold email, inbox warm-up, and follow-up sequences.

rupiya.io — Free stock analysis and screening for Indian investors.

Connect

Follow Udit on Twitter/X or LinkedIn for tactical growth insights, founder lessons, and updates on what we're building.

For questions, reach out at [email protected].